Which works better in driving Community of Practice interaction - Pull or Push?
Community of practice interaction can be driven by pull or push - pull meaning interactions driven by knowledge seeking and by questions, push meaning interactions driven by publishing knowledge and posting articles and notifications.
Data from our 2014 global survey of knowledge management allows us to compare these two drivers, and to see which works better.
Those respondents who answered the section on communities of practice gave us two figures - a subjective assessment of community effectiveness (marked from 1 to 5), and an estimate of the percentage of community interactions driven by pull.
These two numbers are compared in the figure here.
The blue line shows the average community effectiveness for various ratios of pull to push. Effectiveness is lowest when pull is lowest (0% to 10%) and highest when pull represents between 51% and 70% of the interactions.
This effect is even more marked in larger CoPs of 1000 or more members (orange line), where satisfaction is highest when the pull ratio is greatest. In fact, only the large pull-driven communities of practice received an average "5 out of 5" effectiveness rating in the survey.
The conclusion is that your communities of practice should be driven more by pull than by push if they are to maximise effectiveness, especially the larger ones.