“One of our core competencies is the rapid realization of new technology into products. We are a learning organization.”
Gordon Forward, CEO Chapparal Steel
From the knowledge management front-line
The research & development group of a major consumer product company used a series of Peer Assists to reduce the time to develop and bring a new product to market. Peers from the product development and marketing organizations were brought together to share their experience and transfer relevant knowledge to a new team designed to ‘fast track’ a new product to market.
The bottom line: the new product was tested with consumers and brought to market 6 months earlier than planned. This resulted in a significant increase in revenue by beating their competition to the market.
"In the context of real need few people will withhold their knowledge. A genuine request for help is not often refused unless there is literally no time or a previous history of distrust. On the other hand ask people to codify all that they know in advance of a contextual enquiry and it will be refused (in practice its impossible anyway). Linking and connecting people is more important than storing their artifacts".Create the need, connect the people, and the sharing will follow.