Tuesday, 9 March 2010
Now there is a new barrier. Now they think they know what KM is, and have dismissed it already. They have heard stories of KM being "all about content management" or "all about SharePoint" or "all about social networks", and they think that this is the totality of the topic. They either say "No thanks, this is not for us", or they say "We are doing Knowledge Management already because we bought SharePoint". They have been trapped in one of the "partial views" that I blogged about here.
If anything, this new barrier of "wrong knowledge about KM" is tougher than the old barrier of "no knowledge about KM". Back then, we just needed to educate. Now we need to re-educate.
However the means of breaking the barrier is the same as it ever was - tell stories, show videos of other people telling stories, or engage the client in their own "KM story" through participatory activity such as the Bird Island knowledge management exercise.
Let them experience it - either personally or vicariously - and then they will "get it".