Monday 14 March 2011

Quotes add richness to knowledge transfer

I have been experimenting with different ways of packaging captured lessons for a client, and the format he liked best was rich with quotes, in little text boxes.

You know why? Quotes are engaging. Just be aware, next time you read a newspaper, how the quotes in a story jump out at you.

Quotes give context, they give credibility, they give immediacy.

He also preferred the version where the quote came with a little thumbnail picture of the person who gave the quote. This made it more human, somehow.

The inference for the person facilitating the meeting and taking the notes, is therefore

1) You need to record verbatim quotes.
2) You need to record who said what
3) You need pictures of the people who were present

If you do this, then you can add the quotes and pictures that make your text come alive.

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