"One flaw in knowledge management is that it often neglects to ask what knowledge to manage and toward what end.
"Knowledge management activities are all over the map: building databases, measuring intellectual capital, establishing corporate libraries, building intranets, sharing best practices, installing groupware, leading training programs, leading cultural change, fostering collaboration, creating virtual organizations - all of these are knowledge management, and every functional and staff leader can lay claim to it.
"But no one claims the big question: why?
Tom Stewart in The Case Against Knowledge Management
See also the Knoco approach to KM strategy - where "Why" (Business driver) and "What Knowledge" (Critical Knowledge Areas) are two of the core questions.