Tuesday, 30 April 2013
It's tempting to think of innovation as a "flash of inspiration" - a blinding idea - a lightbulb going off.
However - counterintuitively - many of the most innovative and imaginative teams and companies use a structured and deliberate process to innovate.
We can see this structure below in the clip from IDEO, which shows their innovation DeepDive process applied to innovating the humble Shopping Trolley.
Notice how they go through several deliberate steps in their Deep Dive - a process similar to our Business Driven Action Learning process. The steps are
1) Identification of the problem
2) Data gathering around the problem
3) Sharing and consolidation of the findings
4) Idea creation and mock-up
5) Idea combination
6) Solution testing
Note also the ground rules, and the deliberate time pressure, and listen to the summary at the end.
Innovation has a recipe. It can be deliberate. It can be structured. Don't wait for inspiration to strike - go out there and hunt it down.