Following on from yesterday's post on "the voice of experience" - I always like to use quotes from people in packaged knowledge.
This is something journalists do frequently, and this page from eHow, entitled "How to use quotes in a news article", explains why
- Using quotes in a news story is an excellent way to hold the reader’s interest and advance the story.
- Direct quotes provide credibility, particularly when used to document information sources.
- Studies show that newspaper readers tend to remember articles that contain quotes, especially if the quotes are very colourful.
- Every word uttered by a source should not be used as a quote, however; and by keeping a few guidelines in mind, you can write an interesting and compelling story.
We can use quotes in our knowledge assets as well, and for the same reasons - to hold interest, to advance the story, to provide credibility and to enhance retention of the knowledge.
After all, a newspaper article without quotes is just an editorial, and who trusts editorials?