The authentic voice of Experience

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an old lady with an umbrella in Ravangla market!
Originally uploaded by Sukanto Debnath

When you are packaging knowledge, the recommendations, the lessons, the knowledge should be given in the real words of people who have been involved. This does help in establishing authenticity, and people seem to trust the advice a little better if they know that there is a person behind it.

We tried an anonymous knowledge asset once, and the feedback we got from the users was ‘why should we believe any of this?’ Using real words from real people gives authenticity and credibility”.

Also people are far more ready to offer their knowledge, if they know that they will continue to be associated with their knowledge. It is not like somebody else “taking your knowledge and passing it off as their own”