I first met Linda in 2002, when I was helping Mars in the early stages of launching Knowledge Management. Now we are 8 years on, and Linda and her team have added up the value delivered by communities and networks and the Knowledge sharing initiatives they have launched. Linda agreed to let me share this fact with you.
That value, which Linda calls "Knowledge-enabled value", comes to a billion dollars.
Congratulations to all at Mars; that is one heck of an achievement.
Linda did not share with me all the details of how this value was delivered, but you can see one major example in the chapter she wrote for my latest book, the Lessons Learned handbook, about the Emerging Markets Global Practice Group we helped launch in Munich in 2004. I quote from her chapter
"In the 5 years this network has existed, sales in the 12 markets have trebled and the percentage profit has more than doubled, adding around $250 million to the bottom line. Whilst it would be unfair to claim this was entirely due to knowledge sharing, the GPG members themselves clearly point to the ideas and lessons they have gained from others as fundamental to their success. I guess you could say it has worked"!
It certainly has!!