Thursday, 28 January 2010

Wild gardens and market gardens – two approaches to CoP building

I blogged earlier that if knowledge is organic, KM is gardening. Even within the topic of gardening, there is a range of approaches, and we can see that also in KM terms when it comes to how we work with communities of practice.

There really are two approaches to “community gardening”; "select and support" and "seed and promote".

The first sets the conditions for community growth, lets communities emerge spontaneously, and then selects and supports the ones that are felt to be strategic. Its like preparing a flower bed, allowing flowers (weeds) to appear, then thinning out the ones you don’t want and watering the ones you do want. You get a wildflower garden.

The second approach is to deliberately seed communities on key topics. Here you plant the things you want to grow – the gardenias and the hollyhocks, or the carrots and the pumpkins.

Each approach has its merits and demerits

The "select and support" approach makes use of existing networks and existing energy. As a manager or network champion, you will be "pushing on an open door". Payback will be rapid, as there will be very little start-up time and cost. The communities will spring up. However there may be no existing communities which cover the most crucial and strategic topics, and many of the communities that do emerge may have relatively limited business benefit.

The "seed and promote" approach allows you to set up communities to cover the three areas of
• Strategic Competencies (crucial to competitive success),
• New competencies (crucial to growth and new direction), and
• Core competencies (crucial to income and market share).
However payback will take longer, as you need to climb the start-up curve, and it may be hard work generating enthusiasm and energy among prospective community members. These communities will take more work, just as creating a vegetable plot full of prize-winning vegetables takes more work. But the results may, in teh long term, be more valuable.

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