Tuesday, 5 January 2010
People need to see not only that Knowledge Management delivers value to the organisation, but also that it delivers value to them as individuals. So find out
What are their business challenges?
What are their "hot issues"?
What knowledge would help them with these issues and challenges?
How could Knowledge Management give them access to this knowledge?
Then find some stories or case studies, where other people in similar situations have been able to use Knowledge Management not only to deliver business results, but also to make their own lives easer.
Go by the "Principle of Local Value". People will adopt anything, provided they see it as having tangible value in the local setting. Help them see the local value.