Wednesday 25 May 2011

Business focused KM revisited

Wall Street subway station
I have often blogged about business-focused KM, so I really enjoyed the rant in this blog post from Peter Shankman of entitled

Why I Will Never, Ever Hire A "Social Media Expert"
His conclusion, below, gives you a flavour

"Why the hell are you listening to the 22-year-old who says, “we’re going to do this social media thing because it’s cool?”   Social media is not “cool.” MAKING MONEY IS COOL. Social media is simply another arrow in the quiver of marketing, and that quiver is designed to GENERATE REVENUE. If you’re doing anything else with social media, here’s a book of matches, and I expect to never see you again".

It's the same for Knowledge Management. We don't do it because it's cool (not that it's "cool" any more, thank heavens), we don't do it "to promote a sharing culture" or to "increase collaboration", we do it (at least in the business world) to cut cost, to reduce risk, to improve safety and to drive growth. Those are the only valid reasons.

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