Quantified KM success stories number 6 - community success

---

One of our clients was putting together a knowledge management strategy, and discussed the idea of strategic focus with their senior management. A few focus areas were chosen for KM, one of which being "sales and marketing in the developing world" (where conventional developed-world sales channels did not exist). A global community of practice was set up to drive the sharing and implementation of knowledge in this new area. Within 4 years, the community of practice had helped turnover in that part of the business to double from approx $1 billion to nearly $2 billion, and the share of profits from that area had risen from 6.6% to 10%